6 ECTS credits
159 h study time

Offer 1 with catalog number 4016227FNR for all students in the 2nd semester at a (F) Master - specialised level.

Semester
2nd semester
Enrollment based on exam contract
Impossible
Grading method
Grading (scale from 0 to 20)
Can retake in second session
Yes
Taught in
English
Faculty
Faculty of Social Sciences & SolvayBusinessSchool
Department
Communication Sciences
Educational team
Tim Raats (course titular)
Marlen Komorowski
Activities and contact hours
26 contact hours Lecture
5 contact hours Seminar, Exercises or Practicals
128 contact hours Independent or External Form of Study
Course Content

This course aims to define, describe and analyze media markets in Europe. We focus on aspects of market structure, content production, distribution and financing, and the disruptions affecting European media markets today and tomorrow. The course consists of 2 main modules. The first module provides an insight in the characteristics of media markets, the impact of digitization, market concentration, analysis of business data and media trends. The second module focusses on specific cases in the broad media industry, including video games, podcast, music and video streaming industries.

Course material
Digital course material (Required) : Slides European Media Markets (Canvas), Marlen Komorowski, Tim Raats
Digital course material (Required) : Supporting Texts, Reports and Articles (Canvas)
Additional info

This course is built on a hybrid model with combinations of online teaching and teaching on campus. It consists of three building blocks: (1) a series of online courses on market trends, theory and structure, 2) a series of on-campus lectures looking into specific markets (podcast, music, video games, streaming, format production) and 3) a business analysis assignment developed and presented by students.

Learning Outcomes

Algemene competenties

This course contributes to the following general learning results of the master in communication studies:

  • Students show in-depth knowledge, understanding and insight within the field of communication sciences and in relation to the latest evolutions and discussions at both the national and international level regarding media, internet and globalization.
  • Students act upon an open attitude in a culturally diverse international context. They critically reflect on their own (geographical, social, cultural, local, personal, …) position.

Specific aims are:

At the level of reproduction and understanding of the course materials:

  • The student knows which characteristics media markets in Europe have and can explain these and illustrate with examples.
  • The student knows what the structure is of different media markets (for product, Member State level) and can explain this with examples.
  • The student knows how digitization disrupts media markets and can describe specific cases with examples.

At the level of application and analysis:

  • The student can apply the course materials to recent media market trends and different sub-sectors, and geographical markets.
  • The student can analyze market trends and interpret patterns and market structure based on analysis of industry data.

At the level of evaluation and creation:

  • The student can aggregate, synthesize and present industry data in a comprehensive and visually accessible way.
  • The student can based on analysis of trnds and disruptions make critical assessment about industry developments in different subsectors of the media industry.
  • The student can argue for or against a certain viewpoint throughout his / her assignmeent and can defendd this point in a structured, well-argued manner during class.

Grading

The final grade is composed based on the following categories:
Oral Exam determines 60% of the final mark.
Practical Exam determines 40% of the final mark.

Within the Oral Exam category, the following assignments need to be completed:

  • Oral Exam with a relative weight of 60 which comprises 60% of the final mark.

Within the Practical Exam category, the following assignments need to be completed:

  • Presentation (and discussion) with a relative weight of 20 which comprises 20% of the final mark.
  • Group Assignment with a relative weight of 20 which comprises 20% of the final mark.

Additional info regarding evaluation

Students are evaluated on:

  • their assignments
  • their presentations
  • an oral examination
Allowed unsatisfactory mark
The supplementary Teaching and Examination Regulations of your faculty stipulate whether an allowed unsatisfactory mark for this programme unit is permitted.

Academic context

This offer is part of the following study plans:
Master of Communication Studies: Digital Media in Europe
Master of Communication Studies: Journalism and Media in Europe