6 ECTS credits
159 u studietijd

Aanbieding 1 met studiegidsnummer 4016227FNR voor alle studenten in het 2e semester met een gespecialiseerd master niveau.

Semester
2e semester
Inschrijving onder examencontract
Niet mogelijk
Beoordelingsvoet
Beoordeling (0 tot 20)
2e zittijd mogelijk
Ja
Onderwijstaal
Engels
Faculteit
Faculteit Sociale Wetensch & SolvayBusinessSchool
Verantwoordelijke vakgroep
Communicatiewetenschappen
Onderwijsteam
Tim Raats (titularis)
Marlen Komorowski
Onderdelen en contacturen
26 contacturen Hoorcollege
5 contacturen Werkcolleges, practica en oefeningen
128 contacturen Zelfstudie en externe werkvormen
Inhoud

This course aims to define, describe and analyze media markets in Europe. We focus on aspects of market structure, content production, distribution and financing, and the disruptions affecting European media markets today and tomorrow. The course consists of 2 main modules. The first module provides an insight in the characteristics of media markets, the impact of digitization, market concentration, analysis of business data and media trends. The second module focusses on specific cases in the broad media industry, including video games, podcast, music and video streaming industries.

Studiemateriaal
Digitaal cursusmateriaal (Vereist) : Slides European Media Markets (Canvas), Marlen Komorowski
Digitaal cursusmateriaal (Vereist) : Supporting Texts and Articles (Canvas)
Bijkomende info

This course is built on a hybrid model with combinations of online teaching and teaching on campus. It consists of three building blocks: (1) a series of online courses on market trends, theory and structure, 2) a series of on-campus lectures looking into specific markets (podcast, music, video games, streaming, format production) and 3) a business analysis assignment developed and presented by students.

Leerresultaten

Algemene competenties

This course contributes to the following general learning results of the master in communication studies:

  • Students show in-depth knowledge, understanding and insight within the field of communication sciences and in relation to the latest evolutions and discussions at both the national and international level regarding media, internet and globalization.
  • Students act upon an open attitude in a culturally diverse international context. They critically reflect on their own (geographical, social, cultural, local, personal, …) position.

Specific aims are:

At the level of reproduction and understanding of the course materials:

  • The student knows which characteristics media markets in Europe have and can explain these and illustrate with examples.
  • The student knows what the structure is of different media markets (for product, Member State level) and can explain this with examples.
  • The student knows how digitization disrupts media markets and can describe specific cases with examples.

At the level of application and analysis:

  • The student can apply the course materials to recent media market trends and different sub-sectors, and geographical markets.
  • The student can analyze market trends and interpret patterns and market structure based on analysis of industry data.

At the level of evaluation and creation:

  • The student can aggregate, synthesize and present industry data in a comprehensive and visually accessible way.
  • The student can based on analysis of trnds and disruptions make critical assessment about industry developments in different subsectors of the media industry.
  • The student can argue for or against a certain viewpoint throughout his / her assignmeent and can defendd this point in a structured, well-argued manner during class.

Beoordelingsinformatie

De beoordeling bestaat uit volgende opdrachtcategorieën:
Examen Mondeling bepaalt 60% van het eindcijfer

Examen Praktijk bepaalt 40% van het eindcijfer

Binnen de categorie Examen Mondeling dient men volgende opdrachten af te werken:

  • Mondeling Examen met een wegingsfactor 60 en aldus 60% van het totale eindcijfer.

Binnen de categorie Examen Praktijk dient men volgende opdrachten af te werken:

  • Presentatie (en discussie) met een wegingsfactor 20 en aldus 20% van het totale eindcijfer.
  • Groepswerk met een wegingsfactor 20 en aldus 20% van het totale eindcijfer.

Aanvullende info mbt evaluatie

Students are evaluated on:

  • their assignments
  • their presentations
  • an oral examination
Toegestane onvoldoende
Kijk in het aanvullend OER van je faculteit na of een toegestane onvoldoende mogelijk is voor dit opleidingsonderdeel.

Academische context

Deze aanbieding maakt deel uit van de volgende studieplannen:
Master of Communication Studies: Digital Media in Europe (enkel aangeboden in het Engels)
Master of Communication Studies: Journalism and Media in Europe (enkel aangeboden in het Engels)