6 ECTS credits
150 h study time
Offer 1 with catalog number 4023735ENR for all students in the 2nd semester at a (E) Master - advanced level.
The first unicorn company in Belgium started only a few years ago as a VUB-spin-off. It is a prominent example of a new type of digital, data-driven startups that can grow very fast and operate on a global level.
Examples like these show that understanding and being successful in digital media and internet services requires new skills of entrepreneurship and innovation management. How to come up with data-driven innovation ideas? How to assess opportunities and potential impacts? How to make sure these inventions reach the market? How to set up and manage digital businesses?
The course is based on academic literature as well as on current, real-life case studies and inspiring testimonials of successful ventures and innovations in Europe, the US and Asia. You will gain in-depth knowledge of what is happening in digital markets today, and what is driving digital inventions and innovations.
Not applicable.
The course provides students with theoretical and practical knowledge of the innovation processes for digital innovations, how these affect the digital economy and which factors influence their success.
The final grade is composed based on the following categories:
Other Exam determines 100% of the final mark.
Within the Other Exam category, the following assignments need to be completed:
Not applicable.
This offer is part of the following study plans:
Master of Communication Studies: Digital Media in Europe