6 ECTS credits
150 h study time

Offer 1 with catalog number 4023735ENR for all students in the 2nd semester at a (E) Master - advanced level.

Semester
2nd semester
Enrollment based on exam contract
Impossible
Grading method
Grading (scale from 0 to 20)
Can retake in second session
Yes
Taught in
English
Faculty
Faculty of Social Sciences & SolvayBusinessSchool
Department
Communication Sciences
Educational team
Pieter De Leenheer
Annelien Smets (course titular)
Activities and contact hours
20 contact hours Lecture
6 contact hours Seminar, Exercises or Practicals
124 contact hours Independent or External Form of Study
Course Content

The first unicorn company in Belgium started only a few years ago as a VUB-spin-off. It is a prominent example of a new type of digital, data-driven startups that can grow very fast and operate on a global level.

Examples like these show that understanding and being successful in digital media and internet services requires new skills of entrepreneurship and innovation management. How to come up with data-driven innovation ideas? How to assess opportunities and potential impacts? How to make sure these inventions reach the market? How to set up and manage digital businesses?

The course is based on academic literature as well as on current, real-life case studies and inspiring testimonials of successful ventures and innovations in Europe, the US and Asia. You will gain in-depth knowledge of what is happening in digital markets today, and what is driving digital inventions and innovations.

Course material
Digital course material (Required) : Slides, lecture notes and online reader
Additional info

Not applicable.

Learning Outcomes

General Competences

The course provides students with theoretical and practical knowledge of the innovation processes for digital innovations, how these affect the digital economy and which factors influence their success.

Grading

The final grade is composed based on the following categories:
Other Exam determines 100% of the final mark.

Within the Other Exam category, the following assignments need to be completed:

  • Practical Exercise + Oral Def with a relative weight of 100 which comprises 100% of the final mark.

    Note: Practical exercise with oral defence

Additional info regarding evaluation

Not applicable.

Allowed unsatisfactory mark
The supplementary Teaching and Examination Regulations of your faculty stipulate whether an allowed unsatisfactory mark for this programme unit is permitted.

Academic context

This offer is part of the following study plans:
Master of Communication Studies: Digital Media in Europe